ALFA ROMEO ROARS THE ENGINESAND ENTERS INTO THE BEAUTYMARKET: THE NEWBOLD AND REFINED FRAGRANCES COLLECTION IS OUT.

Inspired by the limitless conceptual freedom of driving, Alfa Romeo and Desire Fragrances give birth to the first fragrances collection. The partnership between Alfa Romeo’s technology and Desire Fragrance’s expertise made them explore the automotive world from an elegant and urban perspective, which reflects the bold and unique details of the new collection. For the first time Alfa Romeo makes its enter into the perfumes industry with three male fragrances, each of them representing a specific Alfa Romeo automotive universe, expressed by precious olfactory element.

BLACK COLLECTION

Sizes: EDP 40ml, 75ml, 125ml

The Alfa Romeo Black fragrance is not only inspired by the avant-garde spirit of the brand but also the sportiness and mechanical refinement of the cars.
Fast and charismatic, this car is limited to real aficionados, often young collectors, who are not afraid to jump in this racing car.

I imagined the pilot surrounded by the engine sounds, the air around the cockpit and the road behind. For a man that never looks back.

Perfumer: Cristiano Canali

RED COLLECTION

Sizes: EDP 40ml, 75ml, 125ml

For a passionate, romantic and forward-thinker man.

“A lively fragrance where pink pepper and pineapple are accentuated by a zest of citrus. A fruity heart that is emphasized by a seductive amber and a delicate tonka bean. A dynamic, attractive, modern fragrance.”

Perfumer Sofia Bardell

BLUE COLLECTION

Sizes: EDP 40ml, 75ml, 125ml

“The fragrance is an invitation to travel and to experience new adventures. A breath of fresh air with marine accents that gives you all the strength you need to meet life's challenges. Inspired by the power of the ocean, this perfume blends aromatic fougere top notes with modern fruity floral scents. The base notes remind the bold character of woods with the perfect mix of patchouli and dry woods.” The perfumer wants to keep the beauty of emotion while adding a free-spirited but truly masculine energy”.

Perfumer: Serge De Olivera