Desire Fragrances at TFWA Singapore 2023

Desire Fragrances will participate at the global showcase for premier brands, the Duty Free & Travel Retail Exhibition & Conference 2023, which will take place from May 9th to 11st in Singapore.

Visit us at our Stand 1-R11, Level 1

TFWA is instrumental in forging close relationships between suppliers and operators, and plays a vital role in representing the interests of its members and the industry as a whole. It provides the global industry with business support and a forum for dynamic development.

At the event Desire Fragrances will present the fragrances collection of its licensed world-renown brand portfolio: Liu Jo, HEAD, Tonino Lamborghini, Alfa Romeo, Sergio Tacchini. It will be also a special occasion for the company to give some sneak peeks to the curious ones!

Liu Jo

During the TFWA, we will show a new Silkway fragrance: a glamorous packaging enclosing a fresh and contemporary scent, dedicated to all the glamorous women.

The Liu Jo collection is a unique line of contemporary, glamorous and creative scents that give voice to every woman’s personality and style. Liu Jo’s fragrances translate into olfactory notes all the DNA of the brand and the desire to continuously explore the feminine universe.

The new Bodycare Collection is composed of enveloping fruity and flowery notes, which translate into five different fragrances.

Sergio Tacchini

The new Bodycare Collection is composed of enveloping fruity and flowery notes, which translate into five different fragrances.

Head

Engineering design and passion are the key values of the HEAD brand, that have made up the first ever fragrance collection of the brand. The extensive line includes six fragrances, for him and for her, whose cutting-edge packaging design is capable of expressing the passion for championing all sports.

Alfa Romeo

Every fragrance represents a specific Alfa Romeo automotive universe, expressed by precious olfactory elements. Thanks to the great success of the already released fragrance collection, Black, Blue and Red, we’ll introduce into the market the new flanker, Green.

Dedicated to a cheerful and dynamic man, who is always looking for new changes and challenges. Inspired by nature, a new energetic and harmonious fragrance.

Tonino Lamborghini

The different compositions of scents all share a packaging that mirrors Tonino Lamborghini’s timeless simplicity and sophistication.

The new Tecno collection will be composed by four fragrances: the olfactory notes explore the premium worlds but in way that the selected scents can be easily understood by the consumers of the masstige market.

With a close attention to the iconic colors of the brand, all the details in the packaging express the essence of a unique Italian style and the most distinctive element of the Tonino Lamborghini brand: the Miura bull.

TFWA - ASIA PACIFIC EXHIBITION & CONFERENCE

Marina Bay Sands & Convention centre, Singapore

Patrizio Stella newly appointed Chief Executive Officer of Desire Fragrances Group

The team at Desire Fragrances is constantly growing, and we’re so pleased to announce the appointment of our new Chief Executive Officer, Patrizio Stella.

Officially joining the Group in September 2022, Patrizio will contribute to forge the Group’s new vision and will be responsible to implement all business, marketing and communication actions consistent with the Brands individual strategies.

With this new structure, Desire Fragrances Groups is strengthened and aims to become a contemporary, creative and always future-minded top player in the global Beauty Industry.

Patrizio Stella began his management career at Procter & Gamble Italy, continuing as international director of sales and marketing at Johnson & Johnson Consumer in Zug, Switzerland, to spending time at Bulgari before becoming CEO Europe of Parfums Christian Dior (LVMH Group) and then CEO & Country General Manager of LVMH Beauty in Italy. Since 2016, Stella has been the co-founder and CEO of the Brands Beyond Beauty group, through which he has successfully launched, built, and repositioned the fragrances of Chopard, Philipp Plein, and Elie Saab worldwide.

His incredible business portfolio, along with his creative and modern mindset, will help move Desire fragrances towards its destiny of becoming a relevant player in the world of Beauty.

Desire Fragrances at TFWA Cannes 2022

Desire Fragrances will participate at the global showcase for premier brands, the Tax-Free World Exhibition Conference 2022, which will take place from October 3rd to 6th in Cannes.

TFWA is instrumental in forging close relationships between suppliers and operators, and plays a vital role in representing the interests of its members and the industry as a whole. It provides the global industry with business support and a forum for dynamic development.

At the event Desire Fragrances will present the fragrances collection of its licensed world-renown brand portfolio: Liu Jo, Sergio Tacchini, Head, Alfa Romeo, Tonino Lamborghini. It will be also a special occasion for the company to give some sneak peeks to the curious ones!

Liu Jo

During the TFWA, we will show a new Silkway fragrance: a glamorous packaging enclosing a fresh and contemporary scent, dedicated to all the glamorous women.

The Liu Jo collection is a unique line of contemporary, glamorous and creative scents that give voice to every woman’s personality and style. Liu Jo’s fragrances translate into olfactory notes all the DNA of the brand and the desire to continuously explore the feminine universe.

The new Bodycare Collection is composed of enveloping fruity and flowery notes, which translate into five different fragrances.

Sergio Tacchini

The new Bodycare Collection is composed of enveloping fruity and flowery notes, which translate into five different fragrances.

Head

Engineering design and passion are the key values of the HEAD brand, that have made up the first ever fragrance collection of the brand. The extensive line includes six fragrances, for him and for her, whose cutting-edge packaging design is capable of expressing the passion for championing all sports.

Alfa Romeo

Every fragrance represents a specific Alfa Romeo automotive universe, expressed by precious olfactory elements. Thanks to the great success of the already released fragrance collection, Black, Blue and Red, we’ll introduce into the market the new flanker, Green.

Dedicated to a cheerful and dynamic man, who is always looking for new changes and challenges. Inspired by nature, a new energetic and harmonious fragrance.

Tonino Lamborghini

The different compositions of scents all share a packaging that mirrors Tonino Lamborghini’s timeless simplicity and sophistication.

The new Tecno collection will be composed by four fragrances: the olfactory notes explore the premium worlds but in way that the selected scents can be easily understood by the consumers of the masstige market.

With a close attention to the iconic colors of the brand, all the details in the packaging express the essence of a unique Italian style and the most distinctive element of the Tonino Lamborghini brand: the Miura bull.

TFWA - World Exhibition & Conference

Palais des Festivals et des Congrès, Boulevard de la Croisette 1, Cannes.