The team at Desire Fragrances is constantly growing, and we’re so pleased to announce the appointment of our new Chief Executive Officer, Patrizio Stella.

Officially joining the Group in September 2022, Patrizio will contribute to forge the Group’s new vision and will be responsible to implement all business, marketing and communication actions consistent with the Brands individual strategies.

With this new structure, Desire Fragrances Groups is strengthened and aims to become a contemporary, creative and always future-minded top player in the global Beauty Industry.

Patrizio Stella began his management career at Procter & Gamble Italy, continuing as international director of sales and marketing at Johnson & Johnson Consumer in Zug, Switzerland, to spending time at Bulgari before becoming CEO Europe of Parfums Christian Dior (LVMH Group) and then CEO & Country General Manager of LVMH Beauty in Italy. Since 2016, Stella has been the co-founder and CEO of the Brands Beyond Beauty group, through which he has successfully launched, built, and repositioned the fragrances of Chopard, Philipp Plein, and Elie Saab worldwide.

His incredible business portfolio, along with his creative and modern mindset, will help move Desire fragrances towards its destiny of becoming a relevant player in the world of Beauty.