THE NEW LIU JO FRAGRANCE FOR HIM & FOR HER

Two perfumes that enclose the story of a contemporary, controversial, connected, global and high demanding generation.


JO

The perfume “JO” by Liu Jo Lovers is linked to the white label collection of Liu Jo, where the touch on casualwear becomes the inspiration for a glam collection.

The brand dedicates it to women who love to experiment with new, contemporary style solutions to dress everyday life in exceptional self-confidence.

A collection that embodies the countless expressions of femininity, enhancing the unique magnetism of every woman.

Features: Chromed gold cap with dark-pink insert; Intense pink lacquered bottle; Gold hot stamping logo.


U

The perfume “U” by Liu Jo Lovers is linked to the spirit and core values of Liu Jo uomo.

Liu Jo’s style project expands into a menswear collection, an all-italian partnership with co.ca.ma, adding a trendy touch to contemporary urban dynamism for a modern, confident and comfortable look.

Features: Silver chromed cap, Lucid transparent blue lacquered bottle, Silver hot stamping logo.


LIU JO LOVERS - JO

Sizes: EDT 30ml, 50ml, 100ml

JO

Extremely feminine, glamorous, bold but at the same time casual and self- confident with a finishing touch of pink-powerment.

Jo is loving a feminine, glamorous and sparkling style, with feminine products that are functional, premium, well-cut and thought for all occasions.

A glam-chic fashion fragrance, with a touch of Italian audacity, that makes the Liu Jo women more attractive, singular and joyful than ever thanks to a juicy fruity notes mixed in a blooming, sunny and young accord.

TOP NOTES: Caramelized apple; Pink grapefruit; Cassis

MIDDLE NOTES: Violet, Jasmine, Peony

BASE NOTES: Brown sugar, Cedarwood Virginia, Musk


Liu Jo LOVERS - U

Sizes: EDT 30ml, 50ml, 100ml

U

Extremely dynamic, daring, cosmopolitan, determined and self-confident with a finishing touch of intense deep blue.

A versatile and casual fragrance, with an Italian soul, that makes the Liu Jo men comfortable both in ordinary but even special occasion.

Liu Jo Uomo loves being trendy and singular thanks to fresh and green aromatic notes with a fizzy and spices touch that reveals his sparkling and modern personality.

TOP NOTES: Bergamot Italy ; Ginger; Cedar

MIDDLE NOTES: Estragon; Lavandin Grosso France; Violet Leaves; Incense Resinoid

BASE NOTES: Cedarwood Virginia; Usa Black Ebony; Wood Guaiac Wood; Amber


THE CAMPAIGN

Directed by Pop-Korn Films