Desire Fragrances at TFWA Cannes 2021

Desire Fragrances will participate at the global showcase for premier brands, the Tax Free World Exhibition Conference 2021, which will take place from October 24th to 28th in Cannes.

Stand in Golden Village - GO 10

Palais de Festivals, Cannes - France

This annual event is a worldwide workshop for an entire industry and a must-attend event for duty free and travel retail professionals every year in Cannes: over 12,000 professionals both visitor and exhibitor will participate this year! TFWA is an association of brands whose mission is to identify trends and opportunities, build awareness and provide a business platform for the global duty free and travel retail industry. Moreover, it plays an important role in forging close relationships between suppliers and operators, and plays a vital role in representing the interests of its members and the industry as a whole. Combining a global shop window for premium company like Desire Fragrances with an industry wide forum, the TFWA gives the chance to network with key influencers in a global gathering setting.

At the event the company, located at GO 10 TFWA Golden Village, will present the fragrances collection of its licensed world-renown brand portfolio: Liu Jo, Sergio Tacchini, Tonino Lamborghini, Alfa Romeo, Head. It will be also a special occasion for the company to give some sneak peeks to the curious ones! Couples of fragrances, for him and for her, by worldwide renown brands, for which thrilling communication campaigns have been realized.

Download the presentation to find more.

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LIU JO AND DESIRE FRAGRANCES SIGN AN EXCLUSIVE LICENSE PARTNERSHIP FOR LIU JO PERFUMES

FW21 marks the beginning of the international partnership between the two companies for creation, development and distribution of fragrances.

Liu Jo, the Italian premium brand symbol of dynamism and glamour at international level, and Desire Fragrances, an international manufacturing, design, marketing and distribution company with over thirty years of experience in beauty products, signed an exclusive 5- year international agreement for the licensing of Liu Jo brand fragrances. The partnership marks the beginning of a new and important collaboration aimed at consolidating Liu Jo products in the fragrances and beauty segment.

In the coming years this powerful collaboration will give rise to new fragrances for her and - for the first time ever - for him and will strengthen the brand establishment in the beauty market abroad, through plans for internationalization targeting Europe and the United States. Indeed, Liu Jo and Desire Fragrances are linked by the common willpower to tell more about the sparkling and distinctive style of Liu Jo and its fragrances in and outside the Italian market, through innovative and captivating packaging enclosing unique fragrances.

Desire Fragrances will contribute with its expertise to the development of the beauty brand through its worldwide distribution channels: 

"Our thirty-year experience made us develop solid and trustworthy relationships with multiple international markets and, thanks to our strong passion and knowledge of the beauty industry, we have enriched our portfolio with expanding and world-renowned brands. It’s such an exciting challenge for us to contribute with our experience to a brand success, especially if linked to the Italian identity" 

says Antonio Lemma, CEO of Desire Fragrances. Marco Marchi, Chief Executive of Liu Jo, stated: 

"This new license agreement strengthens even more the lifestyle universe of Liu Jo. I’m certain that our partnership with Desire Fragrances will bring enormous added value in the coming seasons, within the beauty market segment, which is increasingly more challenging and articulated. Our main goal is to grow the brand offer abroad, by increasing the brand awareness within the fragrance world, in order to meet and win new challenges".

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The new launch by Sergio Tacchini featuring Desire Fragrances: I Love Italy

The partnership between Sergio Tacchini and Desire Fragrances gives birth to a new chapter for the beauty world: a romantic fragrance collection for him and for her inspired by the authentic Italian heritage of the brand with Made in Italy ingredients.  

The new collection is a tribute to an Italy rich in history, art and culture, with the Italian Mandarin as the common element between the Sergio Tacchini couple: characterized by his sweetness and a slightly acidic taste, the Mandarin is nowadays the most popular citrus fruit in the world. 

All the Made in Italy and the Italian style are also expressed through the design, in an elegant and timeless bottle, embellished with a luxurious and refined cap. For him, a chrome-plated silver cap and a cerulean blue lacquered bottle. For her, a chrome-plated gold cap and a soft pink lacquered bottle.  

I Love Italy for Him is an elegant and luminous fragrance, inspired by the enchanting and colorful Positano. The Mediterranean air and the salty sea cover the skin and transport the mind to an enchanting and sunny typically Italian landscape. I Love Italy for Her is an EDT dedicated to a charming and romantic woman. A feminine and sparkling fragrance that envelops the senses and transports, like a light breeze, on a dream trip to beautiful Italy. I Love Italy for Her is a magical perfume, a romantic and overwhelming journey. 

I Love Italy will be available in store from October.