The Austrian company founded in 1950 and world leader in the production of sports equipment and clothing, HEAD, relies on Desire Fragrances, an international production, design, marketing and distribution company with over thirty years of experience in the beauty sector, by signing a global licensing agreement for fragrances, body & bath and sun care.
Innovative design, technical excellence, and passion are characteristics that have always distinguished the brand, will also be the prerogatives for the success of the new line of fragrances and the development of future projects with Desire Fragrances, which aim to expand its offer of excellence across new high-performing product range for adding-on athletes and players at every level what they need to compete.
“We are delighted to start this new adventure with Desire Fragrances, from the first talks up to the development of the first range, we felt that the Desire Fragrances team is passionate and super excited to create something innovative and to serve a target group which is looking for a sportive alternative in the fragrances world”,
says Giuseppe Faranna, Vice President Division Manager Licensing at HEAD Sport GmbH.
“You can be sure that we will see more exciting products in the near future with the same passion and spirit, we are looking forward to continue work with Desire Fragrances on those products”.
A premium feeling and high-perceived value will distinguish the new fragrances, which will be truly unique in their bottle shapes and in their multi-faceted olfactory notes. The goal of the new partnership, in addition to the creation of a creative line of fragrances designed for her and for him, is to develop the image of the sports brand in the fragrance’s world through marketing strategies and worldwide distribution channels by Desire Fragrances, particularly targeting Europe and United States.
“Bringing the name of an iconic brand as HEAD also into the fragrances segment is a stimulating challenge for us and a great honor”,
says Antonio Lemma, CEO of Desire Fragrances,
"having already gained experience in the development and distribution of fragrances for sports brands, I'm sure that we will be able to make a significant contribution in the fragrances segment, by creating remarkable and unequalled products”.
